HIFF’S ’09 “What do you see?” Trailer Wins Key Art Award

HIFF’S ’09 “What do you see?” Trailer Wins Key Art Award






The Hollywood Reporter 39th Annual Key Art Award for Best Theatrical Audio/Visual – Festival Audio/Visual Goes to the Hawaii International Film Festival for its Festival International Film Festival for its Festival Trailer





HIFF’s 2009 trailer, created by Hyperspective Studios and OrangeRoc and starring Lost‘s Daniel Dae Kim (above), won The Hollywood Reporter’s 39th Annual Key Art Award for theatrical audio/visual – festival audio/visual…



THR  has given its Key Art Awards to the movie marketing industry for original (key art) works. The award is open to any trailer or TV spot created to promote a 2009 film festival or film market.



“It’s an incredible honor to receive accolades for the hard work our creative team invested in this trailer,” says executive director Chuck Boller. “HIFF has long prized and promoted the expertise and accomplishments of Hawaii-based filmmakers and creative marketing people. This award is a spotlight on their efforts”…





Each year HIFF brings together local filmmakers to create a trailer for the festival. This trailer was directed by Todd Robertson (above), president and CEO of Hyperspective Studios, Inc. The concept was a collaboration between HIFF staff and the marketing firm OrangeRoc’s idea to use an inkblot with hidden images and the tagline “What do you see?”



“The concept is based on the idea that you can look at a piece of paper and see a blank page, or you can see endless possibilities, like those you get in films,” says Robertson. “Life is like a movie, it’s defined by our imagination and how we see things, similar to how film-makers create experiences through their visions…



“Live images were integrated with animated vignettes to bring this concept to life”…



Robertson worked closely with director of photography Mark Morgan of Steadicam Hawaii and lighting expert Jason Fratis, each donating their services along with specialized Techno Jib equipment, which Robertson says was a key element required to finish the project. Kim and models Eric and Kimi Chun (below) also donated their time for two days of filming which was completed at the end of August at Island Film Group/HMI’s Halawa Valley Studios. The studio facility was provided without charge and shot on the RED camera and all crew working on the trailer donated their time and equipment…











Meanwhile on Kauai, filming of Pirates of the Caribbean: On Stranger Tides is continuing without complications or even wet weather…Star Johnny Depp (below) was on the North Shore beach set  in his Jack Sparrow pirate costume yesterday smiling and chatting with crew…The film has two more weeks on the Garden Isle before moving to Oahu for four weeks…









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